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Market Research

Numerous multinational food and drink companies, suppliers, and potential investors choose us to conduct market research to help them understand their trade channels and consumers better, including Britvic, Tesco, Highland Spring, Raisio, and Fair Trade International.

Nobody else has our unique understanding

With career backgrounds in retailing, food manufacturing, and consulting, nobody else has our unique understanding of both trade and consumer behaviour in grocery.

We understand the ins and outs of how and why shoppers respond to products. With a strong reputation for neutrality and objectivity with retailers, manufacturers, and government, and our extensive experience of both quantitative or qualitative techniques, we design the most robust methodology for your requirements to get you the specific answers you need.

Whether it’s market testing a new flavour, understanding supermarket buyer behaviour, looking for consumer input into your new packaging or re-segmenting a category, we go beyond the brief to deliver actionable insights. We deliver all projects to a high standard, both in terms of methodological robustness and ethical standards, in line with the Market Research Society Code of Conduct.

Market reports

As well as bespoke research, we also offer a range of Market Reports which give you the insight you need to succeed in a competitive marketplace.

The flavoured milk
market 2017 & beyond
The uk gluten free
market report
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