This month’s download is Our Guide to your exporting success
"Great creative, strategic and tactical thinking. A great deal of knowledge and experience across Free From Retail and Food Manufacturing."− Phil Ponsford, Head of Marketing, Arla
"Not afraid to tackle difficult (Free From) projects...likeable and a breadth of experience at senior level."− Keith Hallam, Controller, Müller
"Clearly understood the brief and provided a great report...ability to summarise, what appeared to us as a very complex issue, was excellent."− Julie Plant, CEO, Emmi UK
"HRA established our successful UK market entry strategy. They supported us with strong category analysis & market intelligence. They are quick, knowledgeable and responsive – the ‘go to’ people in health, whole foods, organic and Free From."− Paul Visser, MD, Paul's Quinoa
"The lifecycle report has been very useful in stimulating thinking for the strategic review"− Ian Bretman, Executive Vice Chair of the Board, Fairtrade Foundation
"HRA was approached to deliver real consumer insight into a declining category for our major customer. Their in-depth knowledge and tailored approach to deliver the project on time through focus panel groups and in-depth store manager interviews was crucial to understand the consumer behaviour at the point of purchase. HRA delivered a great piece of work both qualitative and quantitative. "− Michael Joyles, Chief Commercial Officer, Avalon Produce
Today’s food and drink brands operate in an international market – we help our clients unlock global opportunities
What we do
We are a focused team of seasoned professionals and for six years we’ve worked with international food and drink clients on a range of challenging and confidential projects. We have a growing reputation as an emerging leader in marketing, commercial consultancy and research in the global food industry.
We specialise in food, drink and nutrition – these are complex FMCG markets with interlinked supply chains where deep shopper understanding and knowledge of category dynamics is key. We have a solid expertise in key commercial disciplines – vital to real world problems which so often require an integrated and flexible approach.
Marketing & Branding
We have over 20 years FMCG marketing experience and we deliver highly personalised marketing campaigns that will help you achieve your results. We understand how and why shoppers buy products and that informs our whole approach.
Having worked client-side, we understand the blood, sweat and tears involved in launching brands or growing market share. We offer objective, informed and bespoke advice to help you win in the market.