"Great creative, strategic and tactical thinking. A great deal of knowledge and experience across Free From Retail and Food Manufacturing."

− Phil Ponsford, Head of Marketing, Arla

"Not afraid to tackle difficult (Free From) projects...likeable and a breadth of experience at senior level."

− Keith Hallam, Controller, Müller

"Clearly understood the brief and provided a great report...ability to summarise, what appeared to us as a very complex issue, was excellent."

− Julie Plant, CEO, Emmi UK

"HRA established our successful UK market entry strategy. They supported us with strong category analysis & market intelligence. They are quick, knowledgeable and responsive – the ‘go to’ people in health, whole foods, organic and Free From."

− Paul Visser, MD, Paul's Quinoa

"The lifecycle report has been very useful in stimulating thinking for the strategic review"

− Ian Bretman, Executive Vice Chair of the Board, Fairtrade Foundation

Today’s food and drink brands operate in an international market – we help our clients unlock global opportunities

What we do

We are a focused team of seasoned professionals and for five years we’ve worked with food and drink clients on confidential projects. We have a growing reputation as an emerging leader in marketing, commercial consultancy and research in the global food industry. Being full service means we know what works in food and drink, and having everything under one roof means we are easy to deal with.

Marketing & Branding

We have over 20 years FMCG marketing experience and we deliver highly personalised marketing campaigns that will help you achieve your results. We understand how and why shoppers buy products and that informs our whole approach.

Commercial Consulting

Having worked client-side, we understand the blood, sweat and tears involved in launching brands or growing market share. We offer objective, informed and bespoke advice to help you win in the market.

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Market Research

We understand what drives markets, buyers and shoppers. We use state of the art trade and consumer research methodologies to deliver actionable and quantifiable benefits.

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International Food Marketing Alliance

IFMIFMWe are the founding members of the International Alliance of food marketing experts. We have offices in both the UK and North America and can service food industry clients across Europe and North America.

If you are looking to enter the UK market then we can help. We have successfully worked with EU and North American companies to achieve export sales.

Whether it’s a new packaging design, in-store marketing campaign, market research to understand the shopper better or commercial help to achieve distribution, talk to us about how we can help.

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